Monday, October 13, 2008

On Busy Nights, Coke, and Pepsi

After a hectic bartending gig last night, where dozens of Pepsi bottles were used over the night, I start to like Coca Cola more and more ... Why?

Let me put it this way. You're very busy and want to be as efficient as possible, so when people as you for regular vs diet coke/pepsi, you want to be able to distinguish them instantly right?

Coca Cola got this down with their colored bottle labels. From regular to diet to Zero they go: Red, Gold, Black. They stand out, they're distinguishable, just like that. You spot it from the corner of your eye, you're good to go.

Pepsi? The new Pepsi Max is dark blue with black edges. Pepsi One is black. Oh, don't forget it tends to be dark when/where one bartends. See the problem here?
If Pepsi was a website or software, it will be way less user friendly than Coke.

And don't get me started on Sprite.

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